Our Packfleet values and how we recognise them

'What do we stand for?'

One of the trickiest questions to answer when building a team and business. A question that rightly demands time, space and lots of head scratching to answer.

So, rewinding to May 2024, it was a kinda big deal when we finally settled on an answer we were happy to put to paper. And not just one answer – five!

Five values that truly represent who we are at Packfleet – a mix of what’s core to us and what we aspire to be:

  1. It’s on you (and all of us)
  2. Take action, be relentless
  3. Dig beneath the surface
  4. Feel what they feel
  5. Something to 'write home' about

(You can read more about them all here.)

To unveil them, Packfleet Cofounder Josh took our team to Print Club London to take these shiny new values from screens and slides and into the real world – and create some new art to hang in our HQ!

Fast-forward to today and those prints still take pride of place throughout our building. But far more than that, they've become behaviours/approaches/mindsets that are properly embedded in our everyday.

(Almost like they were written to reflect the best of what we already did 😉)

Meet Boxanne 👋 Our company mascot has helped bring our values to life throughout Packfleet HQ.

Team praise in the click of a button

Like so many hybrid businesses in 2024, Slack is the digital office that captures all goings on in Packfleet's day-to-day.

So, when we launched our Packfleet values and needed a way to spotlight when people in our team lived them to the fullest, we already had the perfect place to start.

With five new emojis, one new Slack channel and a sprinkle of automation, our #values channel became everything #shoutouts dreamed of.

If one of us sees another embodying a value, we just react on Slack using one of the values emojis and it’ll immediately appear in #values, highlighted for everyone to see.

The best part?

If you find yourself in the channel it's because someone else put you there – and to do that they saw a specific value in something you've done, whether it's digging beneath the surface or thinking about others first.

And that, folks, is something to write home about.